SMS Marketing is defined as sending promotional campaigns or messages for marketing purposes using SMS. These messages are mostly meant for communicating -sensitive offers, updates, and alerts to people who consented to receive these messages from any business. Not every marketer has tons of experience with SMS marketing in Melbourne. SMS is one of the most preferred ways of reaching billions for communication since consumers want to receive texts with special offers.
There are ways of removing potential friction from SMS campaigns which include:
- Opting out messages by letting people know that they can type “STOP” at any time.
- When people sign up, let them know when to expect updates.
- Letting people know what kind of content they will receive.
Why SMS Marketing?
SMS can be used in a variety of different ways. There are some of the most common use cases to give you a better idea of what you can do with SMS and how it might help your business.
1. Short-term promotions for retail or e-commerce businesses
Coupons and promotions offer an excellent way of driving more people to your website. When you are conducting a limited-time sale or promotion, you would obviously want as many people to hear about it as possible.
SMS can a great channel to communicate these offers, especially if you want to let consumers know while they are on the move. This way you can ensure that they do not miss out because of not getting the message on time.
2. Quick updates of events or customer orders
There are many components that go into the planning and execution of an event. The more you make people attend the event, the more demanding it becomes to communicate the necessary information at the right time.
With SMS, you can easily be in touch with any changes, cancellations, or general information. This will help in maintaining real-time engagement than email or other channels.
3. Appointment reminders
If your business is running on scheduled appointment times, you know the vexation of having clients forget their appointment times and end up showing up late. What can be even more frustrating is when clients fail to show up at all.
Not only does this throw off your schedule, but also wastes your time. This means that you may have canceled other appointments because of that appointment slot being taken. Sending reminder text messages is a fantastic way to make sure that people do not forget their appointments and end up showing up at the right time.
– Reports suggest that consumers often engage with SMS more actively than any other marketing tool. It takes approximately 80 seconds for someone to answer a text message. Comparing that to the 90 minutes it takes on average in responding to an email. SMS has proven with efficiency the level of customer service inquiries and promotion of new product launches and seasonal sales. It is described as one of the most efficient ways of recovering lost revenue.
Tips and tricks for SMS marketing
1. Make sure you are having contacts who have opted into SMS
Text messaging can be a very effective and direct line of communication with the customer. However, there are many factors to consider when planning SMS marketing in Melbourne. The first and foremost important of these are receiving permission from your contacts of sending them SMS.
Although SMS has an extremely high opening rate, it won’t help you if you’re sending messages to people not interested in them.
2. Keep in mind the timing of your messages.
Unlike email, which is only checked a few times daily, people open text messages almost immediately. This is always a need for urgent messages, but you do not want to abuse the power by disturbing contacts at odd hours. You certainly won’t to run out to use a coupon at 2 AM on a Thursday night.
Some countries even have laws with regard to sending marketing text messages.
3. Including your company’s name in your messages.
When sending bulk SMS messages, most senders send them through a code, which means your contacts won’t know if it is coming from you. This is why you should let your contacts know who is sending the message in the first place.
No one wants to receive a promotional coupon and not have them know where to go, right?
Using SMS to complement your digital marketing schemes
One of the beauties of digital marketing is that there are so many channels that you can use when interacting with customers. All of these channels are tied together to create a marketing communication system. As a result, it enables businesses to build relationships with customers and leads at a greater scale.
SMS and email marketing in Melbourne act as two channels that are very complementary. You can create campaigns through both channels, using email for including more detailed information and SMS to communicate more time-sensitive or urgent information.
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