Knowing Your Audience It is necessary to see your audience and do an audit of your current client base. Prospects can (that will) appear as if your current best customers will most likely be your best leads. Lead generation in Melbourne is the most important aspect of every growing business. Knowing your audience can assist you…
Lead generation is a way of attracting permanent customers for a business. However, professionals are somewhat slow to adopt these online techniques. And it is not their fault either. Do you want to work with tools that are not providing results? The answer is no. Similarly, strategies like sweepstakes or contests are not suitable for…
As marketers, we like to think that we’re in total control of the impression we make on our leads and customers. But when you look at the sheer volume of data we have to manage — from multiple devices, emails, social networks, and advertising platforms — it’s no wonder that things slip through the cracks…
Every small business owner wants to see their business grow. It’s pretty much the entire reason they venture out on their own and take all of the risks associated with owning a company. But, many obstacles get in the way of your growth: competition can be tough; customer loyalty may not exist (at least not…