Are you more comfortable using your mobile device than your desktop? The probable answer is yes, and why would it not be!
Nowadays, even a third grader is well versed with mobile devices. And the credit goes to its size and compatibility. This has led to the wide spread of SMS marketing in Melbourne.
SMS marketing can be a great supplement to social media marketing. The primary reason is it allows you to communicate with customers in real-time.
Further, you can reach out to potential leads and turn them into permanent customers.
What is SMS marketing?
SMS marketing is a way of communicating with customers through text messages. The text message contains all details of the products and services of a business.
In this marketing technique, the subscribers should sign up to receive further updates. It differs this way from social media marketing. In social media marketing, marketers publish content to get likes and increase followers.
For example, SMS marketing includes:
- offers and discounts
- individualistic promotions
Consumers are more comfortable interacting with businesses through mobile phones. So, it is of no surprise that the majority of US retailers have invested in SMS to boost digital marketing.
What are the best practices of SMS marketing in Melbourne?
As you know, there is a positive and negative side to everything. So, following the norms listed here will help you to attain success in this marketing form.
1. Send text only, if you have a clear opt-in
By this time, you might have collected the phone numbers of your customers. But it does not mean that you would start texting them in bulk. Similar to email marketing, SMS marketing also needs a clear opt-in,
Customers can opt for text messages on your website or through other channels. However, before texting, you should receive confirmation that they truly wish to subscribe.
The simplest way to do this is to send an SMS thanking them to subscribe as well as ask them to confirm the opt-in. This should only include a simple Yes or No. What to do if they don’t respond? The simple thing is not to text. And if the answer is “No” then there is no question of texting.
2. Include opting-out instructions
For all marketing communications, this is a best practice. However, for a more intrusive technology like SMS, this is especially critical. Texting people who don’t want to hear from you on regular basis is more likely to result in customer loss than in sales.
So, it is advisable to include opting out or unsubscribe information. It is applicable in the case of shipping updates and reminders for appointments. Because everyone is not fond of receiving such information all the time.
However, do not panic if you see that the unsubscribed percentage is higher. This is because, in the case of SMS, the consistency is higher than that of email, so it is ok to have higher opt-out rates.
3. Select the right time
Choosing the right time to send marketing, messages is crucial. Although now a person turns on the “Do not disturb mode”, you cannot count on that.
However, the last thing you want is to wake up your customers with a marketing text. This is a big no, as customers might get irritated if they feel disturbed in their leisure time.
The good news is, with the help of area codes, you can determine the time zone of your audience. So, rather than sending all the messages at the same time to everyone, you can pick up suitable times.
4. Identification is important
You may not remain on the contact list of customers despite having previous interactions. It means if you text, then they will receive it from an unknown number. So it is important to identify yourself right at the beginning whenever you send an SMS.
The simplest way is to put your brand name at the top and then start with the text whatever you need to inform. This will help to increase your brand’s visibility.
5. Keep your character count in check
The permitted length of an SMS is 160 characters. So, You’ll need to be very specific about what you want to say to avoid wasting any characters.
Reach the exact point as early as possible. Furthermore, use links that include all details to fill out the text.
SMS is a better option for communicating if your company is operating in areas where data is costly.
Is SMS marketing effective for your business? This question can arise in your mind and the only way to find it out is by testing it on your audience. If you are using an email marketing tool, then also try to include SMS tactics in your marketing strategy. This will help you to get a better idea of what is suitable for your business.
For further information on SMS marketing in Melbourne, feel free to contact Automate Accelerator.
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