There is nothing new about the fact that customers engage with brands that they relate with and connect to. Content is a key concept that makes brands relatable to your audience. Thus, your content marketing strategy needs to be both strong and flexible in order to beat the competition. However, the definition of engagement is a lot different than what it was earlier. A key idea behind engagement is interaction. Many customers do not feel satisfied with just plain old like, comment, and subscribe options anymore. They want the ability to reach out and touch your products. Facebook’s Metaverse is a direction in this line. So, virtual reality is not just fiction anymore and neither is it a marketing strategy that’s beyond your reach. Over the next two pages, we will discuss the ways to create effective VR content for your marketing strategy.
What is Virtual Reality?
Creating a strategy for content marketing in the age of virtual reality is not all that different from a video-based or written content marketing strategy. The difference lies in how you interact with your audience. In other words, you have to be very proactive now as compared to before. But first, let us see what virtual reality means.
In virtual reality, computer technology helps create a simulated atmosphere. Human beings, being visual creatures, prefer graphic images that are hyper-real. Remember how as kids we liked books with illustrations? It is similar but more advanced in nature. Virtual Reality, contrary to traditional user interfaces, situates the user within the experience. Users are no longer passive watchers. Rather they are immersed in 3D worlds which allow for enhanced interactions with their surroundings. All the senses of hearing, vision, touch as well as smell are well simulated. Thus, the computer is radically transformed into a gatekeeper to this other world.
Difference between Virtual and Augmented Reality
Both are two sides of the same coin, really. Augmented reality gives you artificial objects in the real environment. With virtual reality, you can inhabit an artificial environment. The former uses technology to locate the orientation and the position of the camera. The images generated by the camera are then superimposed over the view of the user in the real world. However, in virtual reality, the user’s eyes are positioned inside the artificial, simulated environment. The result is an interactive world that is credible and real for the user.
Now, let us explore what a good content marketing strategy for VR should look like.
6 Tips for VR Content for Your Marketing Strategy
1. Know the Kind of Experience You Wish to Generate
Usually, you can produce four kinds of VR experiences. Your choice depends on what you wish your audience to think or feel. Those four experiences are live video, live photo, 3D video, and 3D model. All these experiences offer content that can be moved 360 degrees on mobile devices. Wearing a VR headset also allows your users to see their periphery.
2. Know Your Tools
Your smartphone app is not sufficient for the experiences that you wish to create. Fortunately, there are some apps that you can easily download and have a basic VR content marketing plan. Google Cardboard is one such example. InstaVR also helps you to quickly edit and transform photos and videos into VR sensations.
3. Think about Your Current Audience
You must know how your ideal customers are receiving your content. When you make a content strategy for VR, you can simply adjust your existing routine to the new technology. For example, if weekly webinars are the norm, you can just add VR technology to your schedule.
4. Focus on Creating an Experience
Content marketing strategy is the way you make your content available to your users. So this coupled with VR signifies that you provide your users with a thorough view of what your products offer. Use augmented reality to show what your products will look like. The AR app launched by IKEA is one example. Thus, making the experience truly immersive is what your strategy should focus on. Moreover, create a journey that is emotionally enriching for your audience. By emotional, we mean creating content that fosters and nurtures the passions of your users. This will make the experience highly engaging for one and all.
5. Distant Customers Help Too!
We are living in the age of globalization where physical distance is not paramount. With VR technology, you can easily create content that can appeal to customers that are located all over the world.
6. Use Content that is Crowdsourced
Not many people know or talk about how content marketing creates a community where users can contribute their original content. With the help of technology, it has become very easy to incorporate user-produced VR content into your marketing strategy.
It is important that you acknowledge the importance and influence of VR in your content marketing strategy. For organic business growth, this is crucial. But how can you execute this? Well, Automate Accelerator will help you take your company to where you want it to go. Our data-driven approach will give you results that you can track and predict. Schedule an appointment today to know more!